Head of Performance Marketing | Bankrate

Red Ventures • Full-time • United States • 1w ago

We are seeking a dynamic and highly experienced Head of Performance Marketing to lead Bankrate’s paid media, affiliate distribution, CRM acquisition, and marketing QA programs. This individual will own the full-funnel performance marketing strategy, driving profitable customer acquisition and long-term value through data-driven, ROI-focused initiatives. They will oversee a large-scale media budget, build and mentor a world-class team, and collaborate cross-functionally with analytics, product, customer success, and finance to optimize performance at scale.

*This role is open to remote or hybrid candidates (East coast preference), with hybrid being central to our New York, NY or Charlotte area offices. Must be able to work Eastern Standard Time hours.

What You’ll Do:

Leadership & Strategy
- Own and evolve the overall performance marketing strategy for Bankrate, aligning tightly with business goals, product strategies, and customer needs.
- Build, lead, and mentor a high-performing team of marketers across paid search, paid social, video, affiliate, native, display, retargeting, and emerging platforms.
- Serve as a thought partner to the CMO and senior leadership team, contributing to broader marketing vision and company growth strategy.
- Establish and track performance goals rooted in LTV:CAC ratios, incremental profitability, and scalable acquisition growth.

Acquisition & Channel Management
- Drive acquisition across all paid media channels: SEM (Google, Bing), Paid Social (Meta, TikTok, LinkedIn), Display, Programmatic/Video, Native, and Affiliate.
- Oversee CRM-driven acquisition and lifecycle marketing, leveraging email, SMS, and push to improve retention and consumer value.
- Manage a large-scale media budget, allocating spend based on performance, LTV insights, and strategic growth priorities.Identify and scale new customer acquisition opportunities through experimentation, partnerships, and innovation.

Optimization, Analytics & QA
- Partner with analytics and finance teams to define KPIs, LTV:CAC ratios, attribution models, and incrementality testing frameworks.
- Oversee rigorous experimentation across creative, audience segmentation, bidding strategies, and funnel optimization.
- Drive continuous improvement through insights, automation, and AI-driven performance optimization.
- Lead the marketing QA function, ensuring campaign execution is accurate, compliant, and brand-safe across all acquisition channels.

Cross-Functional Collaboration
- Collaborate closely with product, marketing operations, CRM, brand, and engineering teams to ensure marketing efforts are tightly integrated across the customer journey.
- Work with compliance and legal to ensure all campaigns meet regulatory requirements in the financial space.
- Partner with Finance on forecasting, budgeting, and performance reporting.

What We’re Looking For:

Experience
- 12+ years of experience in performance marketing, paid media, or digital growth, with at least 5–7 years in senior leadership roles.
- Proven track record of scaling paid media budgets efficiently and profitably, preferably in financial services where funded accounts are the reward function.
- Experience managing large, multi-channel media budgets ($25M+ annually).
- Experience overseeing marketing QA and compliance-sensitive campaigns at scale.
Skills
- Deep expertise in digital performance marketing platforms (Google Ads, Meta Ads Manager, DV360, affiliate networks, etc.).
- Strong quantitative background with a data-first mindset; comfort with SQL and marketing analytics tools is a plus.
- Strong leadership and team development skills with a collaborative, empowering management style.
- Outstanding communication and stakeholder management abilities, comfortable working across executive, technical, and creative functions.
- Innovative, data-first mindset with a track record of experimentation, learning, and scaling what works

Compensation:

Compensation Range: $220,000 - $310,000 per year + equity
New York Compensation Range: $275,000 - $387,500 per year + equity

*Note actual salary is based on geographic location, qualifications, and experience

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

Health Insurance Coverage (medical, dental, and vision)
Life Insurance
Short and Long-Term Disability Insurance
Flexible Spending Accounts
Holiday Pay
401(k) with match
Employee Assistance Program
Paid Parental Bonding Benefit Program
Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

Who We Are:

Bankrate is redefining the future of financial decision-making. For nearly five decades, we’ve empowered tens of millions of consumers to make smarter financial choices and helped hundreds of leading financial institutions grow. Today, we’re evolving from a marketplace into a next-generation technology platform—underpinned by proprietary data, AI-driven innovation, and deep enterprise integrations. With our track record of delivering consumers quantifiably better offers—for example, on home loans where we lead the market—Bankrate stands at the center of the $60B U.S. financial services acquisition opportunity. As we expand through omnichannel marketing and strategic partnerships, and launch unique consumer product applications, we’re building a more efficient, personalized, and connected financial ecosystem—one grounded in trust. Join us as we transform five decades of credibility into the next era of financial technology.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected].

If you are based in California, we encourage you to read this important information for California residents linked here.

#li-remote

#li-dh1

#li-hybrd

#br

Click here for more details regarding the employee privacy policy: https://www.redventures.com/legal/us-emp-privacy-notice

Questions about this Privacy Notice can be directed to [email protected]. Alternatively, you may raise any questions or concerns to your manager, HR Business Partner, or through the Privacy Team.